JUMBO Group

Idealworks has enjoyed a long-standing partnership with JUMBO Group and JUMBO Seafood, collaborating on their identity and promotional campaigns across both print and digital platforms. Our work includes developing adaptive brand marks for a variety of products and services, such as the JUMBO Rewards logo, online newsletters, calendars, and Chinese New Year campaign designs. We have also supported JUMBO Group in revitalizing its brand to stay ahead in a rapidly evolving consumer landscape, enhancing its appeal to a younger audience and effectively communicating the benefits of its offerings.

JUMBO Group began with the inception of JUMBO Seafood in 1987, a homegrown brand in Singapore renowned for its chilli and black pepper crabs. Over the years, it has expanded to offer diverse Asian dining experiences with multiple restaurants in Singapore, China, and franchises across Asia.