Industrial and Commercial Bank of China (ICBC) 中国工商银行

We are proud and honored to be selected as one of the agencies to design the campaign for the outdoor billboard at Chinatown Point, Singapore (唐城坊). Additionally, it was a privilege to develop a front-page, full-page newspaper advertisement showcasing a sophisticated “Ribbon” concept, which elegantly transforms the number “74” to commemorate the 74th Anniversary of the founding of the People’s Republic of China.

Industrial and Commercial Bank of China (ICBC) is a world-leading large bank, maintaining top positions globally in key metrics such as total assets, core capital, and net profit for several consecutive years. Established in 1993, the ICBC Singapore Branch holds a comprehensive banking license and is the only Renminbi clearing bank in Singapore. Leveraging global expertise to manage local operations, ICBC Singapore aims to serve as a bridge and link between Singapore and China, as well as between China and Southeast Asia, facilitating economic and trade interactions.