The APAC QARA Communications Plan for Medtronic focuses on improving visibility, employee engagement, and excellence. A key element of this plan is the creation of the Q’Rious mascot, a friendly and engaging character designed to personify the campaign’s message. Key initiatives include the “Excellence Starts with Us” campaign and the QARA APAC Yammer account for updates and feedback. Our creative contributions include designing this vibrant mascot, crafting engaging newsletters, developing lively sticker designs, producing WhatsApp stickers, and creating custom T-shirts. These elements are designed to enhance the campaign’s appeal and effectiveness throughout FY21/22.