Digital · Publication

Singapore Chinese Music Federation (SCMF)

Shanghai National Orchestra erhu soloist Duan Aiai and Shanghai Conservatory of Music viola professor Sheng Li discovered an unexpected harmony between their instruments through long-term communication. Their collaboration blends Chinese traditional culture with Central Asian and Georgian melodies, and Silk Road music. This fusion showcases the diverse nature of Chinese music culture and creates a bridge for cross-cultural dialogue between East and West, connecting different musical traditions across time and space. The brochure design captures this essence, highlighting the rich, diverse, and inclusive musical journey.

Projects

Brochure · Digital · Social Media