FHA-Food & Beverage
FHA-HoReCa

In collaboration with our client, we embarked on an exciting journey to redefine FHA’s visual branding for 2023 & 2024. Our goal was to craft a brand guide that is both modern and exudes a sense of confidence. Embracing the theme of Food & Beverage, the refreshed key visuals are designed to captivate and inspire.

FHA has segmented its events to better serve its audience: the annual FHA Food & Beverage event and the biennial FHA HoReCa event. Each year, the halls of Singapore EXPO will come alive with over 1,500 exhibitors from 70 countries, all showcasing their unique products and services. This global gathering not only highlights the diversity and innovation within the food and beverage industry but also provides unparalleled opportunities for hospitality professionals to connect and engage with a worldwide audience.

Our work reflects the vibrant culture of FHA, which is rooted in fostering connections, celebrating diversity, and driving industry excellence. The new visual branding encapsulates these values, setting the stage for dynamic and impactful events that bring the global food and beverage community together.