The Workplace Reminders campaign translates GovTech’s core values into everyday
cultural cues within the workplace. Designed as an environmental branding initiative, it
transforms simple yet purposeful messages – “Let’s Collaborate”, “This is a Safe Zone”,
“Remember the Voice of the User” and more into visible behavioural prompts.
With a clean, adaptable visual language, the campaign extends seamlessly across water
bottles, vending machine banners, stickers, cushions, and Zoom wallpapers,
embedding culture into both physical and digital touchpoints.
A subtle yet powerful demonstration of how design can shape mindset, reinforce
collaboration, and strengthen GovTech’s user-centric mission from within.
