Holiday Inn Singapore - Gully

Idealworks has been selected to design the brand identity for Gully, a modern Indian gastrobar at Holiday Inn Singapore Little India. Inspired by the narrow alleyways (”gali”) of bustling Indian streets, Gully reimagines traditional Indian street food with a modern twist. The logo and overall brand identity reflect this blend of tradition and innovation, incorporating bold and vibrant colors to capture the essence of a dynamic and transformative dining experience. Located in one of Singapore’s most culturally rich neighborhoods, Gully offers small bites and communal plates in a lively atmosphere, spanning three distinct dining experiences: an indoor dining area, a lively alfresco bar, and a poolside oasis. The brand identity extends to a comprehensive range of collateral, including brand guidelines, stationery, menus, posters, online social media, digital signage, electronic direct mailers, table mats, coasters, gift vouchers, staff uniforms, and more.

Little India, a vibrant neighborhood in the heart of Singapore, is renowned for its rich culture and traditional Indian cuisine. Amidst this bustling culinary landscape, Gully stands out with its bold and vibrant identity, reimagining traditional street food with a contemporary flair. Guests can enjoy a sensory-rich experience through three distinct dining concepts, each designed to captivate and engage.