Digital · Identity · Publication

HOYA Surgical Optics

We are proud to have collaborated with HOYA to design a comprehensive range of promotional and corporate materials. The design concept we adopted incorporates the “O” from the letter of IOL technology. The dynamic geometric shapes and lines highlight HOYA’s status as the fastest-growing company and a worldwide leader in developing preloaded intraocular lenses (IOLs).

HOYA Surgical Optics has had millions of their preloaded IOLs implanted by eye surgeons globally. At the forefront of IOL technology, HOYA collaborates closely with surgeons and patients to address their unique needs. They provide a diverse range of customized preloaded IOLs and injectors tailored to various markets.

Projects

Anniversay Logo · Backdrop · Brochure · Pullup Banner · Powerpoint Presentation

HOYA Surgical Optics provides a patient-centric approach to visual restoration that combines leading technologies and services to deliver the best outcomes for the patients and the practice. The “0” with using the element of intraocular lens represent HOYA have experienced in creating the technology in vision correction. The “eye” indicated in gray colour is represent HOYA is giving the clear vision after the using of intraocular lens.

A refined adaptation of the HOYA Surgical Optics Academy logo, where the letter ‘O’ is creatively styled with a mortarboard, signifying the academic and educational focus of HSO Academy. This design element emphasizes the commitment to learning and professional development that is central to the Academy’s mission.