Toy Factory - Moonlit City
《城里的月光》

Created in celebration of Singapore’s 60TH National Day and Toy Factory’s 35TH anniversary, Moonlit City draws inspiration from eight timeless songs by composer Tan Kah Beng, unfolding the enduring love story of Lee Kuan Yew and Kwa Geok Choo — a romance intertwined with Singapore’s nation-building journey.

The key visual was conceived to evoke nostalgia, resilience, and quiet strength — pairing intimate portraiture with textured, heritage-inspired tones to reflect both personal devotion and collective memory. This visual language extended seamlessly across the programme book and campaign collaterals, shaping a cohesive identity that honours love, legacy, and the spirit of a growing city.