Digital · Identity · Publication

United Engineers Limited

It has been a privilege to serve United Engineers Limited, one of Singapore’s pioneering companies and the first to be listed in Singapore. Over the years, we have contributed to their corporate marketing, including the design of annual reports and brochures for 2015, 2016, and 2018. United Engineers Limited has played a crucial role in Singapore’s physical and economic transformation, evolving from its engineering roots into a dynamic corporation with key businesses in technology, property, and engineering & distribution.

Projects

Annual Report · Brand Guidelines · Brochure · Email Direct Maler

Following Yanlord Land Group’s acquisition of United Engineers Limited in 2017, a comprehensive rebranding exercise was required, not only for United Engineers Limited but also for its subsidiary, the Park Avenue Hospitality brand. This effort involved creating and implementing detailed brand guidelines to revitalize both entities, ensuring their visual and strategic alignment with Yanlord’s broader vision. The rebranding aimed to enhance the market presence and identity of both brands, reflecting their new direction under Yanlord’s ownership.